In 1942, as World War II imposed limits on both materials and creativity, Bvlgari did what it has always done best: it adapted. Gold became the maison’s material of choice. Warm, expressive, and bold, it set Bvlgari apart from the platinum-heavy traditions of the French jewellery houses then.
Fast forward to 2026, and this foundation would become the starting point for Bvlgari Eternal—a new, ongoing collection that reworks archival foundations into contemporary jewellery.
“With Bvlgari Eternal, we open a new chapter in our creative story, one that bridges past and future through the power of reinvention. By delving into our archives, we honour the timeless spirit of Bvlgari while projecting it forward with a contemporary vision,” says CEO Jean-Christophe Babin. “This collection celebrates our ability to transform heritage into innovation, bringing hidden gems from our history to new life as modern expressions of artistry and design.”
Launched in January, the collection opens with Vimini, a contemporary reworking of a 1942 archival bracelet that quietly shaped the visual grammar of Bvlgari as we know it today. The undulating motif, rooted in Italian Rationalism, unfolds in a precise, rhythmic grid. Rose and yellow gold work in tandem, foreshadowing the modularity, colour play, and sculptural confidence that would later define Bvlgari’s unmistakable style.
Even the name is direct. Vimini — Italian for wicker — nods to ancient basket-weaving techniques used by Greek and Roman artisans. What was once straw and branch becomes gold and movement; an everyday inspiration elevated into a sensorial jewel through the maison’s gold-shaping mastery.
The inaugural Vimini collection unfolds across five jewellery creations in pure yellow gold—necklace, bracelet, ring, and two earrings — alongside a series of one-of-a-kind high jewellery statements (we first got a preview on Blackpink’s Lisa at the Golden Globes 2026, but more on this later). Together, they set the tone for what Bvlgari Eternal stands for: legacy in motion.
At the core of the collection is the bracelet, the most direct homage to the archival original. A golden wave wraps around the wrist, composed of rhomboid-shaped modules that rest fluidly against the skin. Invisible flexible links allow the piece to move organically, blurring the line between structure and softness. Bold yet instinctive, it captures the essence of Bvlgari’s approach to design—architectural, but never rigid.
The necklace mirrors this fluidity, draping the neckline with modular precision. Light glides effortlessly across its surface, highlighting the maison’s mastery of movement and proportion. The ring, meanwhile, offers a more intimate interpretation. Drawing from the original module, it transforms into a five-band collapsible design that softens geometry into tactility. It is quietly avant-garde, poised at the intersection of heritage and modernity.
Read more from original article, all rights reserved Bvlgari Launches Bvlgari Eternal, A New Collection Rooted In Its Archives
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