When the runways have sights that make you look twice and a major fashion group creates a brand-new role at its headquarters, Miss Ohlala is the first to keep you in the know.

Hector Muelas said yes to taking on the newly created role of Chief Brand Creative Officer at Louis Vuitton, starting this month. He will report to Damien Bertrand, Deputy Chief Executive Officer, and oversee creative execution across the brand’s global business in this capacity. Hector was previously at Tiffany & Co., also under LVMH, where he has served as Global Chief Brand & Creative Officer since August 2023. He started his innings with the group in 2015 as Global Vice President of Content & Creative at Rimowa, later becoming Chief Brand Officer, instrumental in leading the luggage brand’s global relaunch and repositioning.

Vegan feathers took a bow at Paris Fashion Week on the Vivienne Westwood runway. The brand’s spring/summer 2027 lineup featu
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