As summer settles over the region with rising temperatures and lingering humidity, skincare shifts from simple indulgence to essential purification. In the search for freshness, comfort and radiance, Hammam, through the lens of Cinq Mondes, returns as one of the season’s most timeless beauty rituals.
Deeply rooted in Middle Eastern culture, Hammam has remained an essential part of beauty and well-being rituals across the Arab world for centuries. Far beyond the steam itself, it represents a moment of pause, where cleansing, care and heritage come together through gestures passed down over generations. Its lasting appeal lies as much in the experience as in the visible benefits it brings to the skin.
In summer, Hammam takes on a different dimension. Between heat, humidity, SPF buildup, perspiration and pollution, signs of congestion and dullness can quickly appear. The complexion loses radiance, texture appears uneven and comfort becomes compromised.
Built around deep cleansing and exfoliation, this treatment offers a complete reset, leaving the body softer, clearer and refreshed. With its Ritual from Atlas, Cinq Mondes draws on this heritage to revisit the traditional Hammam through a more contemporary lens, combining Middle Eastern-inspired customs with French skincare expertise.
HAMMAM, REINTERPRETED BY CINQ MONDES
Inspired by beauty traditions from across the globe, Cinq Mondes has spent years exploring ancestral practices, traditional remedies and botanical ingredients discovered throughout five continents. This vision continues to shape the brand’s approach, and the Ritual from Atlas embodies this philosophy.
At the centre of the treatment is the steam bath, whose humid heat helps open pores, eliminate toxins and prepare the body for exfoliating and nourishing treatments. Following traditional Hammam gestures, the experience continues with a deep cleansing process using products specifically designed to purify the skin while enhancing the sensory dimension of the treatment.
The Atlas Ritual by Cinq Mondes involves the following: Beldi Black Soap, Kassa Glove, Rhassoul Cream and Sumptuous Oil.
The journey begins with Beldi Black Soap, beldi meaning ‘authentic’ in Arabic, a product deeply rooted
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