ANI Clothing has set aside its colourful designs, which define its DNA, to embrace a collection dedicated to denim.
Shivani Aggarwal founded ANI Clothing while she was studying at the Parsons School of Design in New York, embodying her essence and spirit in every creation. The brand name is derived from Shivani’s own name. The designs play with maximal prints and minimal patterns, offering versatile pieces perfect for any occasion.
ANI Clothing first gained recognition for its striking black-and-white designs and unique tie-dye creations. However, the team’s passion for vibrant prints and colours soon led them to develop their own self-hand-painted prints.
However, the brand’s universe has been expanding and following the denim trend, ANI unveils its take on it with DENIM ’25 collection. The creations are a refined exploration of denim through the brand’s sculptural, design-led lens. Rooted in structure, movement and quiet strength, the collection reflects ANI’s belief that everyday materials can be transformed into elevated, intentional pieces when approached with precision and purpose.
Known for its art- and life-inspired design philosophy, ANI reimagines denim not as a casual staple, but as a medium for form and expression. DENIM ’25 moves beyond trend-driven interpretations, offering thoughtfully constructed silhouettes that balance strength and softness, confidence and restraint.
The collection centres around a curated selection of hero pieces – architectural dresses, sculpted bodices and fluid separates – each defined by sharp seams, controlled volume and rich indigo tones. Structured panels introduce clarity and form, while softer draping and pleating bring ease and femininity, creating garments designed to move with the body.
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