Hermès Beauty has launched Hermès Plein Air, its first-ever foundation.
Hermès is a luxury brand that adds its special touch to an array of sectors and beauty is one of them. Hermès Plein Air was born to expand the brand’s vision of a fresh and free complexion. According to Gregoris Pyrpylis, Creative Director of Hermès Beauty, he has designed the brand’s first foundation to be an invisible base for the face – a neutral tone that gives every personality the freedom to express itself. A sensory, comforting liquid that melts into the skin for an even, elevated finish.
The luminous matte skincare foundation offers a subtle range of shades to suit every individual’s skin, in a distinctive combination of intensity and undertone that defines the unique, natural identity and beauty of each complexion. Composed of 34 shades, it has been grouped into five colour intensities: light, light-medium, medium, medium-deep and deep. Each colour intensity offers three undertones: cool, neutral and warm. The personalisation of the shade allows its wearer to achieve a precise match and even-toned radiance.
It claims to be comfortable and undetectable to wear, leaving the skin clear, blurring imperfections. Its formula is made with 71% natural-origin ingredients, i
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