This month, OHLALA chatted with Maryam Jahrami, Cluster Director of Marketing at Royal Saray Resort and Sevens Holding, for an insight into the business of making people feel welcome.
The most successful marketers are those who listen closely,
stay curious and build stories rooted in insight rather than hype.
– Maryam Jahrami
OHLALA – Marketing seems to be a passion of yours. Have you always wanted to work in this field? Why and what attracted you to this area?
Maryam Jahrami – Marketing wasn’t something I set out to pursue intentionally, but it quickly became the space where strategy, creativity and cultural storytelling came together for me. My early exposure to global luxury brands during my time with LVMH in New York shaped my understanding of how powerful storytelling can be when grounded in authenticity and purpose. What ultimately drew me to the field is its ability to shape perception and build meaningful connections. Marketing, when done well, goes beyond campaigns and visuals – it becomes a bridge between people, places and experiences. In tourism, the challenge is not just to attract visitors, but to tell a story that reflects the soul of a destination. I see marketing not simply as a profession, but as a responsibility. Contributing to Bahrain’s journey on the global stage – shaping how it is seen, felt and understood – is what keeps me deeply connected to this field and passionate about the work I do.
OHLALA – You’ve worked in different types of businesses and are now mainly working in hospitality-driven ventures. What do you like most about it? What does hospitality offer that no other areas do?
Maryam – At its heart, hospitality is the business of making people feel welcome. I find myself drawn to hospitality because it allows me to turn identity, generosity and pride into a profession. As a Bahraini, investing in tourism is not just about
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