Author: admin

Home admin
cultural-symbolism-to-commercial-strategy:-luxury-in-the-year-of-the-horse
Post
February 16, 2026February 16, 2026Main

Cultural Symbolism to Commercial Strategy: Luxury in the Year of the Horse

by

As the Lunar New Year ushers in the Fire Horse, 2026 is already shaping up to be a year where cultural symbolism and commercial strategy converge with brands tapping into zodiac-inspired symbolism and cultural narratives in their own design-led releases aimed at stimulating seasonal demand. This season sees some luxury houses with equestrian heritage leaning...

the-making-of-becool,-the-first-swan-128
Post
February 16, 2026February 16, 2026Main

The Making of BeCool, the First Swan 128

by

On May 14, 2025, Nautor Swan prepared to launch the first Swan 128 This far north in Finland, the morning air is laden with cold, even in May. The weather is unpredictable, especially in the Gulf of Bothnia where the town of Jakobstad (Pietarsaari in Finnish) sits on a latitude of 63° 40’N. On this...