Swiss haute horologer Audemars Piguet introduces a novel way for lovers of its classic timepieces to engage with the luxury brand. The Watch Keepers is a new end-to-end service for Certified Pre-Owned (CPO) Audemars Piguet (AP) watches that facilitates the buying and selling of authenticated pieces re-entering the market while ensuring clarity and peace of mind at every step.
Pre-owned watches that return to the care of the manufacture’s service centres receive the same attention and expertise that first defined them, before embarking on their next chapter through a secure and trusted experience. They are then available on The Watch Keepers digital platform for collectors and newcomers alike, broadening access to generations of Audemars Piguet watches while fostering new connections with the art of watchmaking and the AP community.
The virtual experience of the online platform is a lively, immersive one, with colour-themed rooms and visitors being guided by dedicated Expert Watch Keepers – real AP team members accurately captured as digital avatars – for bespoke support at all times. Guests can browse the site to discover available pre-owned watches, list a reference for sale, and access editorial content.
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