Ramadan Beauty Perspective
Ali Bin Ali Beauty offers an innovative proposition to GCC beauty consumers, focussing on the true meaning of clean luxury beauty. For Ramadan, Brooke Bergé, Division Manager of Ali Bin Ali Beauty, gives her insights on how to care for your skin during the Holy Month.
OHLALA – Ali Bin Ali Beauty is bringing conscious luxury to the beauty scene in the GCC. Can you please explain this concept and how the company is innovating in the field?
Brooke Bergé – Ali Bin Ali Beauty was created to address the absence of true eco-luxury within the regional beauty landscape. While the GCC has long embraced luxury, there was an evident absence of platforms that combined rigorous science, ethical formulation and long-term skin health within a culturally relevant framework. Our vision is to introduce a more thoughtful approach to beauty, one rooted in integrity, education and discernment, without compromise or mitigating eco-luxury.
OHLALA – When we talk about science-led beauty and modern clean luxury, what exactly is behind these terms? Can you summarise today’s skincare context?
Brooke – The notion of clean luxury has evolved into a more thoughtful and responsible expression of beauty. In the context of today’s consumer, especially during a time defined by mindfulness such as Ramadan, it’s important to consider three elements: clinical efficacy, environmental responsibility and ethical accountability. Modern clean luxury is defined by balance. It is the intersection of clinical efficacy and ethical responsibility, where performance is achieved without compromising skin health, transparency or the environment. Especially during this period, clean luxury should feel reassuring, supporting the skin’s natural functions while aligning with the Holy Month’s values of restraint, care and accountability.
OHLALA – The Holy Month of Ramadan revolves around a period of fasting, with no food or water during daylight hours. How can this practice affect the health of the skin and what are the best tips to avoid skin issues during this period?
Brooke – Fasting is often celebrated for its detoxifying benefits, yet few acknowledge the subtle physiological shifts it induces beneath the skin. Reduced hydration, blood sugar fluctuations, caffeine withdrawal and changes in circulation might trigger micro-inflammation (a low-grade stress response that can manifest as tightness, redness, sensitivity and dullness). This inflammation can be cumulative and often misdiagnosed as dehydration or fatigue. The skin’s barrier becomes more reactive, its tolerance lower and its recovery s
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